SS Nutra | Private Label Supplements and Skin Care

How To Start A Beauty And Skincare Business

Starting your own skincare range can be a very exciting business prospect. However, it is important to remember that it is a business at the end of the day and comes with all the challenges most new enterprises face as well as some unique ones. Below we have listed 4 crucial steps to laying a strong foundation for launching your private label skincare line:

4 Steps To Launching a Beauty And Skincare Business

Step 1 – What Direction Will Your Business Take?

Every business needs a plan and a vision outlining the goals you want to achieve and incorporating a strategy of how to get there. You need to ask important questions like the range of products you will carry, where you will sell these products, how to calculate the price point for each product and so on. Some options that you may want to consider include:

  • All Natural Or Organic Skincare
    A natural skincare line contains only products that are sourced from nature and cannot contain any synthetic or man-made ingredients. Organic skincare products are also all natural but have a variety of additional criteria that need to be met. Be sure to familiarize yourself with the criteria for natural or organic products before you start.
  • Vegan Skincare
    Vegan skincare products contain ingredients that are plant-based and have no ingredients that have been derived from animals. The range may or may not contain synthetic ingredients as long as they are plant-based and listed on the label.
  • Other Types Of Skincare Ranges
    There are a variety of other options available that can make your skincare products unique such as focusing on a specific gender, age group, ethnic group or skin problem. Look for a private label skincare producer that already focuses in these niche markets to partner with to achieve better results.
  1. Choosing A Brand Name

A rose by any other name will smell as sweet but choosing just the right name is critical to building a strong brand. Your brand is what will make your products and business memorable to your customers. It’s not just about choosing the right name but colors, fonts, logos or even a signature scent or ingredient that reflects what you are selling, your vision and your philosophy. Every little detail is important.

Remember that while most private label manufacturers will assist you with labeling, manufacturing and packaging, they aren’t going to be much help with your branding. So it is vital to be able to tell the manufacturer what your brand is and what you want in your initial consultation. Find out more about how to build a strong brand, do some research into what works and checkout what your competitors are doing to guide you on the right path.

  1. Set Long-term Goals

If you want your business to grow and expand well into the future, you need to set long-term goals. Where do you want the business to be in 1, 2 and 5 years from now? Do you want to have your own physical store or do you plan to market and sell your products online to a global market? What will this entail and what do you need to reach your goals within the proposed timeframe? Make sure that your goals are realistic no matter how big or small or when you hope to achieve them.

Keep in mind that your business plan and the goals set out in it are going to change as your business grows and evolves. You need to revise your goals periodically and adapt them as necessary to ensure that they are still relevant to your business and its needs. Get professional help whenever necessary and speak to your private label manufacturer for advice. They are your partners in business and your success is important to their success so they will strive to help you with achieving your goals for your skincare business.

  1. Be Budget And Time Conscious

It should go without saying but you need to ensure that your business model will be profitable. This means that the sale of your products must create turnover. This turnover should be calculated for the launch of your private label skincare products, the foreseeable future as well as years in advance to ensure that it is stable and sustainable.

Just as importantly, you need to know how much money you are going to need to get your business of the ground. So what does it cost to start your own beauty and skincare business?

Start-up costs can range anywhere from $1,000 to $20,000 (or more). The cost depends on a number of different factors including the size of the order, your product selection, the packaging you choose and other elements like design and manufacturing.

Remember to ask your private label manufacturer what their minimum order requirements are and make sure that these fit in with your business needs. It is also recommended to choose a package that is inclusive rather than having to fork out extra for fragrance, labels and other costs. If their minimum requirement is an order of 1000 items and you only require 50, it can drain your business financially.

Be budget conscious when ordering and speak to your manufacturer about your budget and see how they can help you stick to it. They can help you select packaging or ingredients that would better suit what you can afford to spend to ensure that you make the most of your partnership. The ideal is to have as many products manufactured for as little cost as possible to increase profitability. At the same time, you don’t ant to compromise on the quality that you offer your customers.

Learning How To Start A Skincare Line From A Reputable Private Label Manufacturer

Any successful business owner will tell you that they didn’t do it all alone. They had professional advice to help them along the way. When it comes to the skincare industry, who better to speak to about a new enterprise than a private skincare label manufacturer. Your manufacturer should provide you with a free consultation where you can take advantage of their expertise, knowledge and experience. Your vision for your skincare line as well as other factors like your goals and budget should all be discussed at this initial meeting. Plus, of course, the products themselves including items such as ingredients, fragrances, packaging, labeling and so much more.

For more information on how to get started with your own private skincare line, simply contact us to schedule an appointment.