Normally, the box and label of a product are the first things a potential buyer will notice.
Unfortunately, many buyers swipe left too fast especially if they were just window shopping. This means that manufacturers only have 90 seconds to appeal to potential customers and make sales.
In addition, Harvard professors have researched buying decisions. Surprisingly, their study revealed that 95% of buying decisions are made subconsciously. Therefore, sellers must understand how much packaging and labeling contribute to an items’ capacity to stand out and appeal to customers. Consequently, supplement brand owners must pay close attention to the crucial components of their dietary supplement product. That way, they’ll profit from the “love at first sight” phenomenon.
So, now that we know how dietary supplement packaging can help or hurt your profit margins, the next question is: To what extent? To better answer this question, this article will focus on these key issues:
• How to Create Supplement Packages and Brands of the Highest Quality
• Package factors that affect the expenses and incomes of a firm
Supplement packages are currently being made in a variety of shapes and sizes. This includes jars, bottles, sachets, as well as elastic blister foils. In addition to this, some supplements come packed enclosures, plastics, or pumps. In general, the type and characteristics of the product will determine the type of packaging you’ll require for your nutritional supplements.
That said, here are 2 things to consider when evaluating how much your product will cost and how much money it will make:
- Creating Packages with odd shapes for Dietary Supplement products
Many supplement manufacturing companies all over the world are always experimenting with customized dietary supplement packages. Their goal is to select the most suitable packaging for their product. Unfortunately, supplement packaging in unusual shapes has its own set of benefits and drawbacks. For example, odd shapes are more likely to stick out on the store and offer your product a distinct personality. However, they are also harder to obtain, pack, and transport.
- Supplements Packaged in Custom Bottles
Customized supplement bottle packing is very popular in the nutritional supplements business right now. This is because it makes a product stand out from its competitors. From translucent bottles to white, dark, and orange supplement bottles, the range is simply amazing. Remember, the higher the level of personalization involved in the packaging, the more it is likely to cost. However, it could turn out to be the best strategy for brand owners who have done thorough research about their customer’s preferences.
The Most Recent Packaging Trends
Environment-friendly and sustainable packaging choices are in high demand among the market’s younger and more eco-friendly shoppers. As a result, some companies are opting for paper-based packaging instead of plastic, glass, or metal whenever possible. However, this is often not attainable for solid dosage forms such as capsules or tablets. Mostly, customers prefer either travel-friendly packages, one-time use packs, or light and zippered packages. As such, customized supplement packaging must be optimized.
A flood of fake supplements has emerged as a result of the market’s excessive competition. As a result, authorities are working tirelessly to combat this problem. In addition, many supplement companies have invested in innovative anti-counterfeiting tactics such as imagery, codes, and microscopic inks. These are meant to help in verifying their goods to be real. Remember, this is usually more of a concern for larger brands with high-volume products.
Logically, keeping up with the current developments is essential for forward-thinking supplement companies. However, manufacturers should keep in mind that these functional packaging solutions are more expensive than traditional approaches. Fortunately, their long-term return on investment could be worth every coin.
Labeling Factors That Have an Impact on Costs and Revenues
We’ve already demonstrated that supplement labeling is a critical aspect in determining whether your product succeeds or fails. This is because consumers make 40-70% of their purchasing decisions at the point of sale directly affecting your revenue. As such, an eye-catching label is a must-have.
We’ve discussed the significance of labeling widely in the past. Therefore, let’s get down to what you need to make sure your product label looks great and complies with the FDA’s dietary supplement label standards and restrictions.
Brand owners should go through this nutritional supplements label guide thoroughly. That way, they will learn what information should be included on a supplement label and how it should be presented. This is because many brand owners try to cut expenses by adopting general label templates for their goods. However, this isn’t always the best approach.
That said, here are 2 of the most typical supplement bottle label design mistakes I’ve seen over the years. Please read them carefully before considering your design. If it replicates one of the two errors I’ve listed, I strongly advise going back to the drawing board. Alternatively, you can hire an expert that has worked on FDA-compliant dietary supplement labels before.
- Label Design with Too Many Details
An overcrowded label design is a no-no since it reduces legibility and causes customer confusion, rather than informing them. Unfortunately, FDA’s dietary supplement labeling guidance and standards suggest that many details must be included. However, there are ways to do so while maintaining the professional appearance of the package.
- Unattractive Fonts and Colors
Unfortunately, many brand owners do not understand the key factors for attracting the attention of prospective customers. These include language, colors, typefaces, and logos, which instill curiosity in a customer. That said, shabby, shoddy, or copycat design components will drown your product in a sea of supplements both in-store and in online stores. To make matters worse, they can drive your clients away.
Fortunately, by using design thinking, understanding industry trends, you can come up with the perfect package. Alternatively, you can invent a package design with the help of a supplement label and packaging design professional. That way, they can help you avoid using unappealing colors and fonts.
How Can SS Nutra Assist You?
In the United States, SS Nutra has been the go-to supplement maker for several well-known brands. We offer award-winning labeling and packaging services, as well as convenient order fulfillment solutions. Besides this, we are a highly experienced supplement maker. Our clients save money, time, and effort by receiving all of these services from one provider. This allows them to get their supplements to sell faster than their competitors.
Generally, the global supplement and nutrients packaging market is expected to expand. Approximately, it is likely to increase at a CAGR of 4.5 percent between 2020 and 2028. This is as the global dietary supplement sector expands and covers new territories. That said, it’s an exciting time for supplements companies who wish to seize this market opportunity. They can do this by producing supplements that are packed and labeled following industry-best standards and laws.