SS Nutra | Private Label Supplements and Skin Care

private label vs white label

Private label and white label are both business strategies that involve selling products under a brand name different from the original manufacturer. While they share similarities, there are some differences between the two.

Private Label:
Private label refers to products that are manufactured by a third-party manufacturer but are sold under the brand name of a retailer or reseller. In this case, the retailer takes ownership of the entire product and is responsible for its marketing, branding, and distribution. The manufacturer produces the product according to the specifications provided by the retailer, and the retailer has control over factors like pricing, packaging, and design.

Private label products are typically sold exclusively by the retailer and are not available through other channels. These products are often offered at a lower price point compared to national or established brands, making them an attractive option for budget-conscious consumers. Private label brands allow retailers to differentiate themselves and build customer loyalty by offering unique products.

White Label:
White label refers to products or services that are manufactured or provided by a company and are sold to other companies or individuals who then rebrand and resell them as their own. Unlike private label, the original manufacturer retains ownership of the product or service and remains anonymous to the end consumer.

White label products are often generic or non-branded, allowing the reseller to customize them with their own branding, packaging, and marketing materials. The reseller focuses on marketing, sales, and customer service while relying on the manufacturer’s expertise in production and supply chain management.

White label solutions are commonly used in industries such as technology, software, and digital services. For example, a software company might offer a white label version of its software platform to other businesses, who can then rebrand and sell it to their customers without investing in software development.

In summary, private label involves a retailer or reseller branding and selling products manufactured by a third-party manufacturer, while white label involves a manufacturer selling products to be rebranded and resold by other companies or individuals.